Why "Spray And Pray" Marketing Is a Guaranteed Way to Burn Your Budget

Hoping Isn’t a Strategy

Running ads without a clear plan is like tossing cash into a bonfire and hoping it roasts a steak.

Most people treat marketing like a lottery ticket.

"Let’s show this to as many random people as possible and cross our fingers."
Then they act surprised when the phone doesn’t ring.

 
Why Most Ads Fail

Because they’re generic. They’re loud. They’re aimed at everyone — which means they connect with no one.

Most businesses write ads like they’re shouting into a crowd:

“Hey! Anyone alive and breathing? Want to buy this?”
Doesn’t work. Even boring products can sell like crazy when shown to the right person, the right way.

 
Get Laser-Specific

You don’t need to talk to everyone. You need to talk to the person who:

Feels the pain you solve
Wants the outcome you deliver
Will actually spend the money
That means:

Figure out who your dream buyer is
Learn what they care about, fear, want, crave
Craft a message that makes them stop mid-scroll and think, “That’s for me"
Once you know who you're aiming at, your ad becomes a sniper rifle — not a blind shotgun blast.

 
Even Boring Products Can Sell

You don’t need to sell something exciting. You need to sell the outcome it gives.

Doesn’t matter if it’s software, pest control, or tax advice. When you nail the emotional trigger and speak directly to the right person, it lands.

That’s when people say:

“Take my money.”
And because you’re dialed in, your ad spend goes further. No more wasting money on tyre-kickers, window-shoppers, or people who were never gonna buy.

 
Want Ads That Actually Hit?

This is exactly what I do.

I help businesses stop spraying and praying, and start targeting like a weaponised message.

Let’s figure out who your dream buyer really is — and build a message that punches right through the noise.
Smart targeting = more ROI, fewer regrets.