Achieving Top Of Mind Awareness In Your Market
Own Mental Real Estate
When someone thinks of cola, you already know the brand.
When someone thinks of search engines, one name pops in your head.
That’s Top of Mind Awareness.
It means that when a prospect thinks of the service you offer, your name comes up first.
Most businesses never get there.
But the ones that do? They dominate.
Why Most Small Business Marketing Falls Flat
Let’s be honest — putting your name out there isn’t enough.
A sign on the road, a few boosted posts, and a polite “we’re open for business” won’t cut it.
Because attention is a war. And vague marketing gets crushed.
If you want to win, you need to stop relying on chance and start building a funnel — a system that catches interest and channels it into action.
Step One: Add a CTA (Call To Action)
Every piece of marketing you put out should do more than inform.
It should give the reader/viewer a clear, easy, non-threatening next step.
Something like:
“Download your free pricing guide”
“Enter your email to get the checklist”
“Text us for a fast quote”
That one small change flips you from being another business shouting into the void to one that starts real conversations with potential clients.
CTAs turn browsers into buyers. Or at the very least, leads you can follow up with.
Build The Funnel (Without Going Broke)
Once you use a CTA, you start building a list.
And that list is marketing gold.
It’s full of people who showed interest. Some are ready now. Others might buy later.
But once they’re in your system, you’re top of mind.
That means when they finally need what you offer, you’re the first call they make.
No more hoping they remember your name.
You’re already in their inbox. Or texts. Or DM thread.
That’s how you win.
Want Help Setting Up a CTA System That Works?
That’s exactly what I build.
Simple funnels. Clear CTAs. Offers that get people to raise their hand and say: “Yeah, I’m interested.”
If you’ve got a great service but your marketing isn’t pulling, let’s fix that.
Top of mind isn’t magic. It’s math + messaging + consistency. Let’s build it.
