Mass Marketing Doesn’t Work. Do This Instead

Unless your ad budget looks like the GDP of a country, read this. 

Ask most business owners who their ideal client is and they say:

“Anyone with a pulse and a wallet.”

But that’s not targeting. That’s wishful thinking.

Trying to market to "everyone" guarantees you get ignored by everyone.
Especially if you’re working with a real-world budget, not Coca-Cola money.

You can’t outshout the big brands.
But you can outsmart them.

Why Mass Marketing Is a Trap

We’ve all been raised on mass marketing.
TV. Billboards. Radio. Ads everywhere.

But that stuff only works if you can afford to blast your brand across every screen, bus, and building in the country.
You can’t.

So trying to carpet-bomb your message like a global giant is a losing game.

The big brands? They didn’t even start that way.

They all began with one thing:

A Rock Solid Offer.

Build Your RSO (Rock Solid Offer)

An RSO is an offer that hits so hard, your ideal client stops scrolling.
It solves a specific problem for a specific person in a way that’s impossible to ignore.

Not "we do plumbing."
More like:

"Sick of waiting 3 days for a plumber? We’ll be there within 90 minutes or the call-out is free."

That’s an RSO.

It speaks to the right person, triggers a reaction, and makes taking action feel urgent.

Dynamite vs. Bait

Most people are fishing with bait. Cast, wait, hope.

But an RSO? That’s like throwing dynamite in the water.

Boom. You don’t just get the hot leads. You scoop up everyone nearby who was thinking about it.

Instead of chasing customers, they start coming to you.

This is how you make a small marketing budget punch waaaaaaay above its weight.

Want to See What Your RSO Could Be?

That’s what I do.

I help businesses craft offers so sharp, so targeted, and so irresistible they can punch through all the noise.

If you're done wasting money on "brand awareness" and want results you can track — let's talk.

The right offer + the right audience = unfair advantage.