The Illusion of a Full Pipeline

A pipeline full of names looks good. It makes a broker feel safe.

But most of those names are not deals. They are ghosts. People who clicked, filled in a form, then spoke to another broker before you ever picked up the phone.

So they sit in your CRM. You count them as opportunity. They are not. They are losses.

That is why some brokers brag about a “big pipeline” and still struggle for cash flow. They are staring at numbers that will never convert.

The size of a pipeline means nothing. The speed of follow up means everything.

Five minutes or less and those names turn into conversations. Conversations turn into deals. Anything slower and the “pipeline” is an illusion.

If you want to see how much of your pipeline is real and how much is dead weight, try the free Leak Checker. It shows you, in two minutes, where the holes are and how to stop losing deals before they even start.