Using Retargeting To Get More Clients And Close More Sales

Why People Forget You (and What to Do About It)

Ever looked at a product once and then felt like it followed you around the internet for days?

That’s retargeting. And while most of it is done terribly, when used right — it’s a weapon.

It keeps you in front of hot prospects, nurtures them without being annoying, and brings in sales from people who were already half-interested.

 
Most People Aren’t Ready to Buy First Click

Unless you’re selling chocolate bars, no one buys straight away.

There’s always a delay. A bit of research. Some overthinking. Maybe they forgot you existed.

Retargeting fixes that. But not by showing the same bland ad 50 times in a row.

Instead, you walk them forward through the buying process — step by step.

 
Understand the Real Buyer Journey

Here’s what almost every sale looks like:

They notice the problem.
They decide to do something.
They look for solutions.
They compare options.
They choose.
You want to catch them at stage 3.

That’s where the magic is. They’re looking, open, curious — but still making up their mind.

But here's the issue: even if you hit them with a great ad at stage 3, they might leave. They get distracted. They forget. They move on.

And that’s where smart retargeting swoops in.

 
Retarget With New Content, Not Recycled Ads

Instead of blasting them with the same ad on repeat, drip-feed value:

Video 1: Explain something they didn’t know
Video 2: Answer an objection
Video 3: Share a win or story
Video 4: Break down the process

Each touchpoint brings them closer to trusting you. And each time you help them before asking for the sale, you build equity.

Eventually, you don’t need to “hard sell” anything. By the time they call you, they’re halfway sold.

 
Leverage Reciprocity (Without Being Slimy)

People don’t forget when you help them.

When your retargeting content actually gives value, answers questions, calms fears, and makes decisions easier — it triggers a subtle obligation to repay the favor.

That’s not manipulation. That’s just being the one who showed up first and stayed present.

 
Want Help Setting Up Retargeting That Actually Works?

That’s what I build.

No creepy stalking. No lazy ad loops. Just smart sequences that follow up with your leads properly and close them over time.

If you want to stop losing the people who almost bought — let's fix that.
Stay visible. Stay valuable. Stay top of mind.