The $7,000 Voicemail

You call a lead. No answer.
So you leave a voicemail.

And you feel like you did the right thing. Box ticked. Job done.

That’s the biggest lie brokers tell themselves.

Because while your little message is sitting in their inbox, somebody else actually got through. They spoke to the client. They booked the meeting. In some cases they already have the payslips sitting in their email.

And you? You’re telling yourself the lead was no good.

It wasn’t a bad lead. It was a deal you lost before it ever started.

Clients don’t wait around for recordings. They pick up the phone when it rings. They talk to the first voice they hear. They go with whoever gets there first. Always.

One deal like that seems small. A shrug. Write it off in the CRM. Move on.

But that one cheque could be seven grand. Do that two, three, four times a month and you’re not just losing money—you’re paying to feed your competitor’s business. You buy the ad, they close the deal. That’s not bad leads. That’s charity.

And it’s not the market. It’s not the ads. It’s not the people.
It’s you being late.

There’s only one thing that works. Live contact. Five minutes or less. While the client is still in front of the screen. While they’re still thinking about you.

Be first and you win. Be late and you don’t.

That’s the whole game.

If you want to see how much you’re giving away right now, run the Leak Checker. It’s a quick quiz. Two minutes. It’ll show you where the money’s dripping out and how to stop it before the next cheque walks out the door.